Friday, 2 June 2017

Research and Planning Essay

I created two pieces of texts in my coursework during my AS and A level. For my AS I created a film opening with the genre of my choice, I created a drama named “Delusion” about someone finding her dead body. In my A level coursework, I created a music video, I chose to do a pop song and called it “Seventeen” in my music video I wanted to make it very fun and make it seem as though she didn’t want to grow up, in my music video I wanted her to seem youthful so therefore we did natural editing with not extreme camera angles

For AS I did some research for the film opening, by looking at premade films and also music videos. The music video for ‘The Day I died’ really was a huge influence for our film opening. This is because it was similar to what we wanted in our film opening. In this music video the character see’s his dead body whilst he is still walking around believing his is alive, we took a lot of inspiration from this, especially with the smart outfits like he was wearing. As well as this we also took a lot of inspiration from the film Ghost, in this film you see clips of the dead character come to life, we wanted to re act this in our own way. However, we did not use these to the fullest extent, as we did not do as much research on them as we did on our A2 production.

For our A2 production I feel as though our research was a lot more thorough and we managed to do a lot more in-depth research into how we wanted our music video to look and get inspirations from premade videos. We especially liked the music video by Bridget Mendler ‘Ready or Not’, and we were inspired by the bucket list used, as well as the fun locations. We researched this by looking into the locations which they visited and how they put the piece together, by breaking the music videos down, and taking screenshots from our favourite parts. As well as this we also really liked Charli XCX’s music video named ‘break the rules’ during our research we found out that we especially liked the scene in the changing room, which we actually ended up filming for our music video.

In both our AS and A2 coursework we did research into the target audience, however there was a large amount more research done in A2. In AS we looked online to see statistics and people’s views on what the target audience would want to see. However, in A2 we actually went out ourselves and asked our target audience questions, by hand, as well as through polls on social media, such as Twitter. This really helped when it came to our music video because we could know exactly what our target audience would want to see.

In the planning we did a shooting schedule for both AS and A2, this enabled us to be able to know all of the shots which we needed when we would go out to film. We have noticed from A2 compared to AS that there was a lot more shots required for our music video rather than film opening, where there could be long shots, filling up a lot of time. We also noticed this in our storyboards, because the film opening only used up about 25 shots when making the storyboard, whereas the music video took about 100. This is because in the music video we needed a lot quicker changes to fit in with the music and the beat.

The stealomatic was a very important part of the planning when making the music video. This helped us to form all of our ideas, through the research and put them into one video. For example, we got the pieces we liked from Ready or Not by Bridget Mendler and Break The Rules by Charli XCX and put the best bits into one long video, so we were able to take inspirations from these parts when filming and editing.

When we were creating the presentations for our evaluation and also the ideas for our music video and film opening we also had to do a small amount of research in how to use the presentation programs as a lot of them were new to us. In AS we mainly just used PowerPoint, however in A2 we used a lot more different presentation methods such as Emaze, Prezi and Powtoon to really improve our presentation skills, therefore research on using these applications was very important so that the presentations looked successful.

Throughout my AS to A2 I have dramatically improved my research and planning skills, and have been able to understand the best methods of being able to successfully do so to create a good out

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